Cindy Alvarez's book "How to Create a Product That Will Buy" complements, expands and details the innovative ideas outlined in the international bestsellers "Four Steps to Insight" by Steve Blank and "Business from Scratch" by Eric Rees. The novelty of Alvarez's approach is that it successfully extends the methodology of consumer development beyond the startup segment. Its Lean Customer Development method is applicable to companies of all sizes, from newly created to recognized market flagships. After reading Cindy Alvarez's book, you will master the strategy and tools to solve the critical task of modern business - how to reliably test your hypotheses and enter the market with a product that is in demand by customers.