The idea of ​ ​ video rental by subscription seemed to everyone who knew the market the purest stupidity. But not to Mark Randolph. Despite the skepticism of investors and partners, he did not back down. This is how Netflix appeared. This is the story of the most incredible startup of the 21st century, told by its ideological inspirer and creator. Fascinating chronicles the transformation of an idea thrown in a friendly conversation into a giant of the film and television industry with more than 150 million subscribers around the world. A book worthy of standing on a par with Phil Knight's Shoe Salesman and Tony Shay's Delivering Happiness.