Playboy is a popular men's magazine founded in 1953 by Hugh Hefner and his colleagues, which grew into a real empire of Playboy Enterprises, whose influence extends to all areas of media. Playboy is one of the most famous brands in the world. The Korean edition covers a wide thematic spectrum: bright photo reports from secular events, exclusive shooting of celebrities, the most beautiful women in Korea, extraordinary travel stories, new cars, men's fashion and a modern lifestyle.