Today, every product or service needs to delight its users?and that means delivering an outstanding user experience (UX). In this full-color guide, leading user experience designer, Anthony Conta, guides you step by step through crafting these exceptional user experiences. The Art and Science of UX Design introduces a complete human-centered design framework for success, using practical examples based on his pioneering experience in the field. Learn to apply design thinking to understand your users’ wants, needs, goals, and frustrations as you transform empathy into one of your most powerful design tools. Once you’ve defined the right problems, you’ll master proven ideation techniques to quickly create promising solutions. You’ll walk through prototyping preliminary designs, testing and refining them based on users’ actual reactions, and clearly communicating all you’ve learned so colleagues can build what you’ve envisioned. Finally, you’ll learn practical ways to continually iterate and improve your offerings so they stay competitive (and delightful) far into the future.