Scientific leadership in the management of socio-economic systems of market relations is inextricably linked with the philosophy and knowledge of the laws of general marketing and marketing of services, the development of methods for modeling production and financial processes. in accordance with this, the work examines the main patterns of the market using the example of one of the possible models of the marketing system. A significant place in the book is given to a detailed study of the essence and structure of the open conceptual model of the marketing system and the basics of simulation modeling of the service system.