The theory of copywriting in the system of modern information technologies, functional and typological features of copywriting, the history of the formation of copywriting are considered. A detailed overview of the main copywriting exchanges and anti-plagiarism systems is provided. The textbook is intended for students of the 3rd year of the direction of training "Advertising and Public Relations" (bachelor), studying the disciplines "Copywriting," "Theory and Practice of Public Relations," "Workshop on Working with Texts in Advertising and Public Relations," "Workshop on Public Opinion Management Technologies."