Willard Brinton - American engineer, pioneer in the field of data visualization. His book is a guide for those whose work in the late 19th and early 20th centuries involved making drawings for reports, illustrating magazines and for advertising purposes. The book facilitated the interaction between the performer and the customer, serving as a collection of examples of diagrams, graphs and illustrations. The material for the book was Brinton's author's lectures, including those given at Harvard University. Before the reader is a modern Russian-language edition of the book, which is considered to be the first of its kind reference book addressing the issues of correct data visualization, adapted for a wide audience. The second edition is addressed both to specialists knowledgeable in graphic design and wishing to get acquainted in more detail with its history, and to readers who study this discipline and want to understand the stages of its development.