Richard Branson. One of the most famous, rich and lucky people in the UK. An entrepreneur without fear and reproach. Creator of the Virgin Group-branded business empire. This image is replicated by all the media in the world. But how much truth is there in him? Journalist Tom Bower, a biographer of celebrities such as Bernie Ecclestone, Conrad Black and Robert Maxwell, has undertaken his own investigation into the story of the brilliant success of the extravagant "hippar from business" and his brainchild. And I found out that a significant part of this image is fake. The pioneer rebel turned into a cynical delyag (or always was). An innovative company that declared high-profile and noble goals - in a loose conglomerate of not very successful enterprises. The legendary brand - in a dummy without heritage, without a future (and was there at least something behind the Virgin brand, except for desperate self-promotion).