For many of us, achieving specific goals that improve lives has repeatedly proved difficult, if not impossible. Quitting smoking, losing weight, moving up the career ladder, maintaining cleanliness and order at home - millions of people have dreamed of this for years, but cannot do what they want. Our subconscious fear of change is to blame, setting our brains up to actively resist action. Meanwhile, there is a proven way to achieve complex goals and implement serious and big changes. This is the kaizen method.