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Эмоциональные продажи Как увеличить продажи втрое - Птуха К., Гусарова В. 2019 PDF Альпина BOOKS BUSINESS AND ECONOMICS
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Эмоциональные продажи Как увеличить продажи втрое
Author: Птуха К., Гусарова В.
Year: 2019
Format: PDF
File size: 16 MB
Language: RU

The client makes a purchase decision at the level of sensations, emotions, rational arguments play a secondary role for him. But is it possible to "grab" these emotions of the buyer, "get" into his head and understand what drives him? And how to build sales on this? How to find not the usual reasonable arguments that sellers are used to making, but buyers - to listen, but to characterize the invisible advantages of the product, available only on an emotional level?

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