The application course covers all aspects of the medical representative's activities and answers topical questions: how to increase sales, how to build successful communication with doctors, pharmaceutical workers and pharmacy chains. The publication presents presentation skills, training methods, and features of working with key clients in an easy and accessible form. Individual chapters are devoted to achieving personal success and career growth in the face of fierce competition in the market. Recommended for medical representatives of pharmaceutical companies, doctors, interns, senior students in pre- and postgraduate education, as well as other industry specialists who are interested in the profession of a medical representative.