Not so long ago, faithful fashion fans sacrificed her health, condition, or even life itself, wasting it on endless fittings and curls. Readers will learn about this, as well as how representatives of the Church, authoritative figures of science and culture tried to fight fashion, how their zealous followers were ridiculed on the pages of magazines and books, from Elena Suslina's book, which is both a historical, ethnographic and art history study.