The book explores the dynamics of the development of Russian ideological movements in the dramatic period 2011-2014, when liberal hopes arising in connection with large-scale anti-government rallies were soon dispelled by reactions in state policy, as well as the growth of pro-imperial sentiments. Media and society are in a complex relationship of reflections and influences, therefore this book uses a double prism: the Internet for authors is not only a mirror, but also one of the most important factors in social processes, which has a significant impact on the latter.