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Разработка и технологии производства рекламного продукта - Полукаров В.Л. 2006 PDF КНОРУС BOOKS BUSINESS AND ECONOMICS
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Разработка и технологии производства рекламного продукта
Author: Полукаров В.Л.
Year: 2006
Number of pages: 352
Format: PDF
File size: 33 MБ
Language: RU

The book conceptually discusses the most important elements of the development and production technology of an advertising product. The specifics and basics of creating an advertising product are disclosed, methods, principles, means and forms of managing advertising communications are given. Particular attention is paid to the analysis of effective innovative advertising technologies in the process of production, placement and distribution of advertising.

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