In this rollicking account of fashion photography’s golden age, the New York Times bestselling author of Model and House of Outrageous Fortune, Michael Gross, brings to life the wild genius, ego, passion, and antics of the men (and a few women) behind the camera. Before Instagram was an art form, fashion photographers and the models they made famous were pop culture royalty. From the postwar covers of Vogue to the triumph of the digital image, the fashion photographer sold not only clothes but ideals of beauty and visions of perfect lives. Even when they succumbed to temptation and excess—and did they ever—the very few photographers who rose to the top were artists, above all.