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Четыре ключа к маркетингу услуг - Гарри Беквит 2016 PDF Альпина Паблишер BOOKS BUSINESS AND ECONOMICS
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Четыре ключа к маркетингу услуг
Author: Гарри Беквит
Year: 2016
Number of pages: 252
Format: PDF
File size: 10 MB
Language: RU

Marketing strategies and techniques that are used in different business sectors are not universal. Marketing of services is noticeably different from marketing of goods, because the service is intangible - it cannot be seen, heard or touched. The book is written in lively, engaging language and contains many practical and unconventional ideas, techniques and strategies.

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