In their new book, Jang Kim and Renee Moborne described a proven market-building process and tools to help you, your team, and your company make the transition from scarlet to blue ocean in a way that makes employees feel they are part of the process and contributes to its success. The book contains a step-by-step guide that anyone can apply, along with field-proven, locally sourced insights into what works, what doesn't work and how to avoid possible pitfalls along the way.