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BOOKS - BUSINESS AND ECONOMICS - Переход к голубому океану. За пределами конкуренции...
Переход к голубому океану. За пределами конкуренции - Чан Ким, Рене Моборн 2018 FB2 | MOBI | EPUB Манн, Иванов и Фербер BOOKS BUSINESS AND ECONOMICS
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Переход к голубому океану. За пределами конкуренции
Author: Чан Ким, Рене Моборн
Year: 2018
Number of pages: 268
Format: FB2 | MOBI | EPUB
File size: 10,1 MB
Language: RU

In their new book, Jang Kim and Renee Moborne described a proven market-building process and tools to help you, your team, and your company make the transition from scarlet to blue ocean in a way that makes employees feel they are part of the process and contributes to its success. The book contains a step-by-step guide that anyone can apply, along with field-proven, locally sourced insights into what works, what doesn't work and how to avoid possible pitfalls along the way.