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Rising Tide Lessons from 165 Years of Brand Building at Procter & Gamble - Davis Dyer; Frederick Dalzell; Rowena Olegario 2004 PDF Harvard Business School Press BOOKS BUSINESS AND ECONOMICS
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Rising Tide Lessons from 165 Years of Brand Building at Procter & Gamble
Author: Davis Dyer; Frederick Dalzell; Rowena Olegario
Year: 2004
Number of pages: 503
Format: PDF
File size: 38 MB
Language: ENG

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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