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Strategies for e-Business Creating Value Through Electronic & Mobile Commerce Concepts & Cases, 3rd edition - Jelassi Tawfik 2014 PDF Trans-Atlantic Publications BOOKS BUSINESS AND ECONOMICS
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Strategies for e-Business Creating Value Through Electronic & Mobile Commerce Concepts & Cases, 3rd edition
Author: Jelassi Tawfik
Year: 2014
Format: PDF
File size: 13 MB
Language: ENG

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

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