The book on more than thirty instructive examples convincingly proves that in business, especially small, there are no trifles. Each of the stories that are touchingly presented and sometimes simply intriguing to the reader is analyzed in detail, after which the author offers his conclusions and gives recommendations. The material is supported by test questions and exercises. As a result, the reader gets the opportunity to form his own complex of various approaches to management, which will allow a novice entrepreneur to avoid fatal mistakes in business.