Sticky Branding is a special type of branding that focuses on creating an inextricable relationship with customers. Jeremy Miller spent 10 years researching successful promotion algorithms. He has interviewed more than a hundred owners and top executives who have managed to endow their companies with "sticky power." As a result, the author formulated 12.5 Sticky Branding principles. This book will help you: - make your brand iconic; - create a "fan community" around the company; - achieve maximum consumer confidence in yourself; - several times increase the effectiveness of promotions while reducing the budget.