She is respected. They reckon with her. They ask for opinions. They are waiting for decisions on a particular issue. Who is she? The strongest, most powerful woman in the room. And it doesn't matter if we are talking about a business woman, a primary school teacher, a mother with many children, or a artistic student. It is important that each of us, regardless of social status and profession, can gain maximum influence in our environment. Lydia Fenet, senior vice president at Christie's, the auction industry's most powerful woman, shares a set of signature moves to help become the one everyone listens to. Using her path from intern to executive director as an example, she explains how: - to use the "branded strike method" to achieve your goal in any situation; - to seem absolutely confident when you actually die of fear; - to act and speak in such a way that you are considered; - to stimulate the resource state, despite failures and refusals; - to enjoy everything you do.