BOOKS - BUSINESS AND ECONOMICS - Marketing, 13th Edition
US $8.55
976969
976969
Marketing, 13th Edition
Author: Roger A Kerin, Steven W Hartley
Year: 2016
Format: PDF
File size: 131 MB
Language: ENG
Year: 2016
Format: PDF
File size: 131 MB
Language: ENG
Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.