Life lessons are tough, and many of them are forever embedded in the heart and consciousness like tattoos. 45 of his "tattoos," which have become the rules of life, are opened for us by Maxim Batyrev, a successful manager and business coach. From each episode of his life, he deduces the rules of interaction with the world, with his family, with himself - and all good luck and even failure add up to a picture of how to remain yourself in any situation and walk higher and higher up the ladder of self-development.