Up until recent years, large technology companies were the main driving force behind the big data revolution. However, other industries are slowly waking up to the opportunities that big data has to offer, as well as to the threat that these technology giants with their intuitive and pleasing goods and services and the depth of their big data capabilities pose to the incumbent’s age old business models. As a result, a slow but visible trend is clearly emerging - more and more companies across all major industry sectors are either exploring or have started to deploy modern data analysis tools and techniques with the sole objective of unravelling and monetising the priceless information that has been locked away in their data warehouses for far too long.