Designers, developers, and entrepreneurs today must grapple with creating social interfaces to foster user interaction and community, but grasping the nuances and the building blocks of the digital social experience is much harder than it appears. Now you have help. In the second edition of this practical guide, UX design experts Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn’t, and why. With more than 100 patterns, design principles, and best practices, you’ll learn how to balance opposing forces and grow healthy online communities by co-creating the experience with your users.