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BOOKS - BUSINESS AND ECONOMICS - The Art of Digital Marketing
The Art of Digital Marketing - Ian Dodson 2016 EPUB Wiley BOOKS BUSINESS AND ECONOMICS
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The Art of Digital Marketing
Author: Ian Dodson
Year: 2016
Format: EPUB
File size: 12 MB
Language: ENG

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards.

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