Are you an excellent specialist, but for some reason clients do not line up with you in a long queue? Most likely, they simply do not know about what heights your skill level has reached. Today, to succeed, it is no longer enough to be an expert in any field - you need to be a well-known expert, a man-brand. This book explores the reasons for the success of the most sought-after and highly paid professionals, each of whom has become a leader in their field thanks to the promotion of a personal brand. You will receive a lot of specific recommendations and learn how to make your name known to everyone.