This original and colorful book will serve as a source of inspiration and search for attractive ideas for any designer faced with the task of developing a logo and corporate identity. Renowned designer Jim Krause offers detailed and fascinating research into the process of creating a logo, as well as an analysis of various logos and their components: symbols, monograms, typography, emblems, color palettes, etc. Unlike other books dedicated to logos and which are collections of examples, this is a book of tips. Here you will find many ideas that can become the basis for brainstorming and lead to unique, attractive and effective solutions.