BOOKS - BUSINESS AND ECONOMICS - Marketing An Introduction, Global Edition, 13th edit...
US $5.77
361566
361566
Marketing An Introduction, Global Edition, 13th edition
Author: Gary Armstrong and Philip Kotler
Year: 2017
Format: PDF
File size: 106 MB
Language: ENG
Year: 2017
Format: PDF
File size: 106 MB
Language: ENG
This best-selling, brief text introduces marketing through the lens of creating value for customers.Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.