BOOKS - BUSINESS AND ECONOMICS - The Art Of Innovation Lessons in Creativity from IDE...
US $6.55
789269
789269
The Art Of Innovation Lessons in Creativity from IDEO, America's Leading Design Firm
Author: Tom Kelley
Year: 2016
Format: AZW3 | EPUB | PDF
File size: 14 MB
Language: ENG
Year: 2016
Format: AZW3 | EPUB | PDF
File size: 14 MB
Language: ENG
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.