South Korea, as a rule, is associated with state-of-the-art technologies and multinational corporations, beautiful cars and skyward skyscrapers, pretty singers and singers of K-POP groups. These images seem to have come from the future. However, this beautiful "cover" has another side: the Korean media is full of stories about internal crises, scandals, a constant competitive race, Koreans themselves often complain about life and, according to polls, are very unhappy. What is the price of amazing success? How does real, not advertising Korea live?