The cosmetics industry makes $42 billion annually, and for good reason. Women love how makeup can make facial features and hide imperfections. Idiot guides: Everyday makeup secrets show readers how to achieve a casual look with reasonably priced makeup. Perfect for any age, skin type or skin colour, this book contains large full-colour photos showing step-by-step application to lips, cheeks and eyes. It also contains useful tips for fixing imperfections, weather protection, skin care and creating the most popular looks.