Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend–to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies–plus hundreds of smaller, market-leading companies in over eighty different industries.