BOOKS - BUSINESS AND ECONOMICS - Маркетинг фармацевтической продукции...
US $8.68
562810
562810
Маркетинг фармацевтической продукции
Year: 2005
Number of pages: 255
Format: PDF
File size: 12МВ
Language: RU
Number of pages: 255
Format: PDF
File size: 12МВ
Language: RU
The Guide considers theoretical features and practical recommendations regarding marketing of pharmaceutical products in Russia. The main components of marketing as applied to the pharmaceutical business are considered, an algorithm for creating a marketing plan and developing components of an action plan for the promotion of drugs is proposed.
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