BOOKS - BUSINESS AND ECONOMICS - The Innovation Handbook How to Develop, Manage and P...
The Innovation Handbook How to Develop, Manage and Protect Your Most Profitable Ideas - Adam Jolly 2008 PDF Kogan Page BOOKS BUSINESS AND ECONOMICS
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The Innovation Handbook How to Develop, Manage and Protect Your Most Profitable Ideas
Author: Adam Jolly
Year: 2008
Format: PDF
File size: 10 MB
Language: ENG

Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way in which these points of difference are created and commercialised is changing. The difficulty for most organisations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model.

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