Irving Hoffmann (1922-1982) - a classic of sociology of the XX century. The main idea of ​ ​ his fundamental work is that the behavior of people, in particular the norm and pathology, is explained by the forms of organization of everyday experience and communication - the frames from which social life is "mounted" and which allow interpreting the behavior of other people. A systematic analysis of such categories as "switching," "fabrication," "civil non-interference," "total institution," etc.