BOOKS - BUSINESS AND ECONOMICS - There's No Business That's Not Show Business Marketi...
There
US $5.83

Views
307888
There's No Business That's Not Show Business Marketing in an Experience Culture
Author: Bernd H. Schmitt and David L. Rogers
Year: 2007
Format: PDF
File size: 15 MB
Language: ENG

There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.

You may also be interested in: