BOOKS - SCIENCE AND STUDY - Связи с общественностью как социальная инженерия...
US $7.64
91561
91561
Связи с общественностью как социальная инженерия
Author: Ачкасова В. А., Володина Л. В.
Year: 2005
Number of pages: 350
Format: PDF
File size: 27 MB
Language: RU
Genre: Бизнес, менеджмент
Year: 2005
Number of pages: 350
Format: PDF
File size: 27 MB
Language: RU
Genre: Бизнес, менеджмент
The textbook presents theoretical and applied public relations problems. It examined the role and importance of public relations in the modern world, the main stages of the public relations campaign, and paid special attention to PR tools, methods and tools. The book is supplemented by questions and assignments and a glossary to help students master the textbook materials.