There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now ? at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians EMusic Marketing for the DIY Musician is a proactive practical step-by-step guide to producing a fully integrated customized low-budget plan of attack for artists marketing their own music.