There was a word in the beginning. And today's multimedia world still communicates with the help of short messages, which should equally skillfully reach both reason and feelings - otherwise the author simply will not be heard in the huge flow of information. Moreover, thanks to new technologies, the line between author and reader is blurred to the limit - and everyone who wants to be heard becomes a writer. Meanwhile, the art of creating texts of small forms requires special skill, which this book helps to find. It is intended for active people of all ages and professions who are not indifferent to the world around them. Such people believe in the power of words and want to learn how to extract this power even better: poetically, briefly, talented, sincerely - and professionally.