Telephone marketing is an effective system for promoting goods and services in the market. In this book, it is clear, accessible and exciting for the authors to guide the reader through the "jungle" of telephone marketing without resorting to the use of terms. It doesn't matter who you are: the head of sales at a large company or a sales agent, a call center specialist or the owner of a car for sale. If you pick up the phone, wanting to get a specific positive result from communication, then this book is for you.