The red rose in the title of this book is a metaphor. But not at all a romantic relationship, but "an offer that cannot be refused." It is noticeable against any background, they want to get it, and the presence of spikes not only does not repel those who want to possess it, but, on the contrary, enhances this desire. What you want to convince the interlocutor of - whether it is the need to buy in your company or accept a marriage proposal, or maybe just admit that you are right - can be made a "red rose" for him by applying simple but non-obvious rules. The author of this book, an expert in the field of negotiations and two-time champion of Russia in managerial wrestling, outlined them here. And this book is an undoubted "red rose" for everyone who wants to become a master of persuasion.