The book of Dr. Henry Neave, a student, close friend and colleague of Dr. Deming, is considered by all accounts the best interpretation of Deming's teachings on new management. A fundamentally different, humanistic view of management, developed by Dr. Deming in the second half of the last century, harmoniously unites the goals of business owners, managers and other employees. The slogan of the new management "Everyone wins" is reflected in the famous 14 points and theory of deep knowledge.