BOOKS - HUMAN AND PSYCHOLOGY - Pre-Suasion A Revolutionary Way to Influence and Persu...
US $5.47
389667
389667
Pre-Suasion A Revolutionary Way to Influence and Persuade
Author: Robert Cialdini
Year: 2016
Format: AZW3 | EPUB
File size: 17 MB
Language: ENG
Year: 2016
Format: AZW3 | EPUB
File size: 17 MB
Language: ENG
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”