The company must have a strategy and strictly follow it. This dogma is invested in the minds of managers around the world by teachers of universities and business schools, as well as books and business magazines. But does a strategic approach always work? Could a flexible "opportunistic" approach to governance be more effective? Mark Rosin, a consultant with 20 years of experience, shares not only his observations of attempts to implement a Western, strategic management approach, but also shows that an "opportunistic" approach based on flexibility and the use of unexpected opportunities often works better in Russian conditions.