A reducetarian is someone who reduces their consumption of meat, eggs, and dairy. Eating even 10 percent fewer animal products can bring you significant health benefits, from weight loss to a healthier heart. Adding more fruits, veggies, whole grains, and legumes to your diet is easy thanks to Brian Kateman, the Reducetarian Foundation cofounder and president. With the help of award-winning cookbook author Pat Crocker, Brian offers a wide array of culinary options for every meal of the day that will reduce the amount of meat, eggs, and dairy you eat. Improving your health has never been so easy or delicious.