The book by Mark Tangate, a well-known journalist, author of a number of popular books on advertising, fashion and branding, details and consistently presents the history of advertising as a business industry and as a creative process. The stories of the world's leading advertising agencies are described, the most famous advertising campaigns that influenced the development of this "creative business." The author painted live portraits of revolutionaries, businessmen, hooligans and perfectionists - all those extraordinary personalities, thanks to which "manipulation of consciousness" still attracts many charismatic and bright people who combine creativity and entrepreneurial talent. The book is a full-fledged advertising textbook and at the same time lacks the bulkiness inherent in encyclopedias. This is a comprehensive, lively and fascinating overview of the advertising industry in its historical development. The book is intended for top managers and employees of advertising and PR agencies, teachers and students specializing in the study of advertising, as well as for everyone who is interested in this most interesting area of ​ ​ human activity.