This book contains several stories at once, one more incendiary than the other. The autobiography of one of the brightest young businessmen of recent times, who started his first business at the age of nine. The history of the development of his company Zappos, which in ten years has accelerated from zero to a billion turnover. And most importantly - a story about how Tony and his associates managed to build a business that pleases with its existence not only the owners, but also everyone involved in the company - from employees and customers to suppliers and partners.